Lowen Envasado de Cerveza by China Resources Snow Breweries Ltd.

Lowen Envasado de Cerveza by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2022

Lowen Envasado de Cerveza

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Plata Winner in Envases Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Envasado de Cerveza

Lowen es un diseño de packaging para una serie de cervezas. El diseño combina el dibujo a pluma, el arte de la manera negra (mezzotinta) y la ilustración de tatuaje callejero. Las formas geométricas y los colores vivos identifican los distintos sabores, entre ellos frambuesa, cereza y Weissbier, de modo que cada variante puede reconocerse de forma rápida y directa. Las ilustraciones contraponen imágenes salvajes y delicadas para lograr un fuerte efecto visual y un carácter social. Las latas son de aluminio y las botellas de vidrio. Un cuidado proceso de impresión mantiene cada imagen nítida y precisa.

The Recognition

About the A' Design Award de Plata

Lowen Envasado de Cerveza ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Lowen Envasado de Cerveza sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Lowen Envasado de Cerveza es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release