Deep Memory Diseño interior de centro de ventas by Holf Chen

Deep Memory Diseño interior de centro de ventas by Holf Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2022

Deep Memory Diseño interior de centro de ventas

by Holf Chen

Client: China Overseas Properties

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Deep Memory Diseño interior de centro de ventas

Deep Memory es un centro de ventas ubicado en Dalian, China, con una superficie de 980 metros cuadrados. El diseño toma como punto de partida la trama urbana de Dalian, una ciudad donde confluyen los estilos arquitectónicos orientales y occidentales. Se emplea un lenguaje espacial contemporáneo para expresar la profunda memoria local y la nueva vida local. El mármol, el chapado de madera, el tejido rigidizado y los materiales cepillados se combinan con lámparas de araña artísticas y cristal de vidrio, generando un equilibrio entre superficies rugosas y delicadas. Debido a su gran escala, el interior se estudió mediante maquetas repetidas y una sala de muestra construida en obra.

The Recognition

About the A' Design Award de Bronce

Deep Memory Diseño interior de centro de ventas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Deep Memory Diseño interior de centro de ventas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Deep Memory Diseño interior de centro de ventas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.
Dimensions & Packaging: Project Area:980 sqm Category: Sales Center
Tags: Sales Center, Interior design, holf design
Production Technology: Marble, wood veneer, stiffe
ned fabric, brushed material
Design Challenge: Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research: The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.
Inspiration: This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.
Project Duration: From January 2021 to June 2021; in Dalian
Operation Flow: The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.”
Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.
Team Members: Holf Chen；Yani Hong
Image Credits: Qiwen photography