Divergence Kit de juego by eMotionLAB is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Juguetes, Juegos y Productos de Hobby Competition Category.

BronceJuguete· 2022

Divergence Kit de juego

by eMotionLAB

Client: eMotionLAB Ltd.

A' Design Award de Bronce Winner in Juguete Category

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Verified Award Winner

Verify Award Status for #136794

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The Design

About Divergence Kit de juego

Divergence es un kit de juego de cartas bilingüe para aprender pensamiento de diseño. El kit ofrece una manera sencilla y entretenida para que estudiantes principiantes y equipos creativos practiquen el proceso mediante una dinámica de juego interactiva y basada en la narración, de aproximadamente 1,5 horas de duración. Los jugadores colaboran y compiten para resolver un desafío centrado en el usuario aplicando técnicas esenciales. Divergence es apto para tres a seis jugadores y está disponible en versión física y descargable, acompañado de vídeos introductorios de apoyo. Las cartas de personajes ilustradas estimulan la imaginación y la conversación.

The Recognition

About the A' Design Award de Bronce

Divergence Kit de juego ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Divergence Kit de juego sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Divergence Kit de juego satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre