Using Stuff El Póster by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2022

Using Stuff El Póster

by Juyoung Hwang

Client: JIMMYnYOM

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Using Stuff El Póster

El proyecto Using Stuff reconstruyó el cartel de la película utilizando varios tipos de objetos. Las obras de arte están inspiradas en la forma y función originales del objeto, así como en la firma de cada película. Los objetos utilizados fueron hechos con artículos fáciles de encontrar en cualquier momento y en cualquier lugar. El tema del proyecto cubre problemas sociales que actualmente están en duda (guerra entre Rusia y Ucrania, Covid-19, etc.). Está diseñado para que los espectadores puedan acceder fácilmente al asociar temas con películas famosas como James Bond. Cada trabajo se compone de colores vivos y fondos simples, lo que permite a los espectadores concentrarse más en el tema.

The Recognition

About the A' Design Award de Bronce

Using Stuff El Póster ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Using Stuff El Póster sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Using Stuff El Póster satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensions & Packaging: A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Tags: Poster, Illust, Digitalprinting, Visual, communication
Production Technology: First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Design Challenge: The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Research: Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiration: By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Project Duration: "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Operation Flow: These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Image Credits: Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.