Wu Sian Casa De Té Comercial by Gong Cha California and Vinci Solution is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Espacios Interiores y Exposiciones Competition Category.
HierroInterior· 2022
Wu Sian Casa De Té Comercial
by Gong Cha California and Vinci Solution
Client: Gong cha CA Franchise
A' Design Award de Hierro Winner in Interior Category
- 14,717
- Verified Award Winner
- Verify Award Status for #137016
The Design
About Wu Sian Casa De Té Comercial
El proyecto de diseño de Gong cha, acertadamente llamado Wu Sian, se traduce como ilimitado en chino y se puede ver a través de su ambición de expansión global. Las primeras impresiones del diseño de la casa de té transmiten un espacio cómodo y contemporáneo para que todos, de todos los ámbitos de la vida, puedan saborear y disfrutar. El uso de madera natural, piedra de mármol, acentos metálicos y colores de la marca en todo el interior de la casa de té manifiesta los valores fundamentales de la empresa: té, compañero, arte, sabor y momento. Los materiales orgánicos utilizados para crear calidez y fomentar el disfrute de su té y el entorno que lo rodea.
The Recognition
About the A' Design Award de Hierro
Wu Sian Casa De Té Comercial ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Wu Sian Casa De Té Comercial sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Wu Sian Casa De Té Comercial es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- Dimensions & Packaging
- The project covers a total of 1,197 square footage.
- Tags
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- Production Technology
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- Design Challenge
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- Research
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- Inspiration
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- Project Duration
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- Operation Flow
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- Team Members
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - Image Credits
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
