B&B Italia Sala de exposición de mobiliario by Outin Design

B&B Italia Sala de exposición de mobiliario by Outin Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2022

B&B Italia Sala de exposición de mobiliario

by Outin Design

Client: Outin. Design

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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The Design

About B&B Italia Sala de exposición de mobiliario

B&B Italia es una sala de exposición de mobiliario de 540 metros cuadrados, ubicada en la planta baja de un edificio comercial con frente a la calle. El diseño se aparta de los formatos convencionales de showroom y une edificio, paisaje e interior en un único espacio continuo. Las estructuras geométricas, un muro cortina de vidrio y un jardín difuminan el límite entre los objetos y el edificio. El interior manifiesta un marcado sentido del volumen y líneas depuradas. Las particiones traslúcidas y semiabiertas generan profundidad, guían la circulación y traen a la vista el paisaje exterior y la luz natural.

The Recognition

About the A' Design Award de Bronce

B&B Italia Sala de exposición de mobiliario ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que B&B Italia Sala de exposición de mobiliario sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. B&B Italia Sala de exposición de mobiliario satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
Dimensions & Packaging: Project area: 540 square meters
Type: Showroom
Tags: OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
Production Technology: The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
Design Challenge: The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
Research: The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
Inspiration: B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
Project Duration: Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province
Operation Flow: The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
Team Members: Chief Designer : Wang Chen
Company: OUTIN. DESIGN
Image Credits: WenStudio