Can You See the Music La Identidad Dinámica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2022

Can You See the Music La Identidad Dinámica

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #137173

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The Design

About Can You See the Music La Identidad Dinámica

El trabajo creado para la Orquesta de Cámara Franz Liszt es una identidad de marca dinámica impulsada por la música que tiene como objetivo revivir la apariencia visual de la orquesta. Sus creadores han inventado un lenguaje musical alternativo, mediante el cual se puede visualizar cualquier melodía dentro del conjunto de pautas definidas. La identidad permite que cada miembro de la orquesta construya su propio logo personalizado, relacionado con su pieza favorita del repertorio. Además, gracias a una aplicación de diseño de logotipo desarrollada a medida, incluso el público podría convertirse en parte activa del proceso de renovación de la identidad.

The Recognition

About the A' Design Award de Plata

Can You See the Music La Identidad Dinámica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Can You See the Music La Identidad Dinámica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Can You See the Music La Identidad Dinámica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions