Wildheart Organics Las Velas De Aromaterapia by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2022
Wildheart Organics Las Velas De Aromaterapia
Client: Depot Creative
A' Design Award de Plata Winner in Envases Category
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The Design
About Wildheart Organics Las Velas De Aromaterapia
Un aspecto premium para una línea de velas de soja con aroma impecablemente orgánicas. La idea era llegar a los minoristas de alto nivel con una apariencia que estuviera a la altura de la calidad del producto y que se comunicara a través de la imagen del producto. La selección de materiales y los acabados son clave para la satisfacción de los consumidores. percepciones, desde una impresión inicial hasta una segunda valoración más meditada. Los colores utilizados se derivan de las plantas y hierbas que componen cada una de las fragancias. Las ilustraciones tienen una cualidad etérea, aludiendo al aroma que se disipa en el aire cuando se enciende una vela.
The Recognition
About the A' Design Award de Plata
Wildheart Organics Las Velas De Aromaterapia ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Wildheart Organics Las Velas De Aromaterapia sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Wildheart Organics Las Velas De Aromaterapia es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Team Members
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
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