El diseño WineStax Botellero apilable de BrandBase es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño de Menaje de Cocina.
PlataMenaje de Cocina· 2022
WineStax Botellero apilable
de BrandBase
Cliente: BrandBase B.V.
Ganador del A' Design Award de Plata en la Categoría Menaje de Cocina
Ganador de Premio Verificado
Verificar Estado del Premio para #137924El Diseño
Acerca de WineStax Botellero apilable
WineStax es un botellero apilable diseñado para uso doméstico. Cada unidad es independiente y alberga hasta tres botellas. Las unidades se unen mediante clips metálicos, de modo que las conexiones pasan desapercibidas y el sistema puede ampliarse hasta diez unidades. Una unidad se compone de dos elementos hexagonales triples y un poste de unión con extremos roscados, que se atornillan a mano. Las formas hexagonales confieren al botellero un aspecto ligero y refinado. El sistema ampliable permite adaptar el botellero a diferentes estancias y al tamaño de cada colección.
El Reconocimiento
Acerca del A' Design Award de Plata
WineStax Botellero apilable ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que WineStax Botellero apilable sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. WineStax Botellero apilable es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensiones y Embalaje
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Etiquetas
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Tecnología de Producción
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Desafío de Diseño
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Investigación
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiración
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Duración del Proyecto
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Flujo de Operación
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patentes
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Miembros del Equipo
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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