Plata Envases · 2022
Satine Pro Envase para leche
by L3branding
- A' Design Award de Plata 2022 in Envases
- CLIENT: L3branding
- Estimated Number of Design Views: 25,921
- Verification code 8B54908487 · Verify this award
Colors
About Satine Pro Envase para leche
Satine Pro es un diseño de envase para una leche de ultrafiltración comercializada en China. La leche tiene un contenido proteico de 6 gramos por cada 100 mililitros. El diseño sitúa el número 6 en el centro visual del envase, conformado a partir de la deconstrucción y recombinación de elementos naturales como vacas y plantas. Una vaca completa permanece oculta dentro de la imagen. El planteamiento se inspira en el cubismo y el arte abstracto, donde la realidad se descompone y se vuelve a construir. El envase mide 50 por 50 por 180 milímetros. El objetivo es definir una nueva subcategoría de leche y expresar un carácter natural y refinado.
About the A' Design Award de Plata
Satine Pro Envase para leche ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Satine Pro Envase para leche sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Satine Pro Envase para leche es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
