Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2022
Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas
Client: TELS Group
A' Design Award de Hierro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas
La inspiración para crear ilustraciones únicas para el kit anual de la marca fue la búsqueda a largo plazo de un estilo abstracto único. Creamos 10 composiciones formales diferentes con líneas dinámicas e impetuosas en paletas de contraste. La principal diferencia en el proyecto es la creación de ilustraciones conceptuales de marca para todos los productos promocionales. Todas las ilustraciones están dibujadas a mano con la técnica del gouache. Las composiciones formales coloristas en un estilo lineal minimalista ayudan a que los productos se destaquen de otros ejemplos competitivos.
The Recognition
About the A' Design Award de Hierro
Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Abstract Illustrations El Kit De Diseño De Marca Con Ilustraciones Abstractas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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