Meiyitian Envase inteligente by Chong Peng

Meiyitian Envase inteligente by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Meiyitian Envase inteligente

by Chong Peng

Client: Yili Group

A' Design Award de Bronce Winner in Envases Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Envase inteligente

Meiyitian es un diseño de envase inteligente que vincula un empaque impreso con un mundo virtual de marca. El envase incorpora personajes bidimensionales y tridimensionales basados en el embajador de la marca, conformando así una mascota corporativa. Los consumidores escanean los personajes con una aplicación móvil y acceden al mundo virtual creado por la marca. En su interior se ofrecen juegos interactivos y un sistema de personalización de muñecos, además de la posibilidad de obtener recompensas. El objetivo es construir un vínculo más estrecho entre la marca y los consumidores jóvenes.

The Recognition

About the A' Design Award de Bronce

Meiyitian Envase inteligente ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Meiyitian Envase inteligente sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Meiyitian Envase inteligente satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team