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Kanji Posters Los Carteles by Alice Xi Zong

Kanji Posters Los Carteles by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.


PlataGráfico· 2022

Kanji Posters Los Carteles

by Alice Xi Zong

Client: Alice Zong Design

A' Design Award de Plata Winner in Gráfico Category

Colors

The Design

About Kanji Posters Los Carteles

Las formas y trazos Kanji representan el estado inicial y la existencia infinita del entorno. Inspirada en las pinceladas de la caligrafía china, el estudio de ideas contextuales, la combinación de estilos y la atención cultural, la mentalidad inclusiva de los espacios entre las formas conferidas por las pinceladas muestra una elegancia exquisita y exuberantes implicaciones culturales de la caligrafía china. Cada póster está hecho de una combinación del elemento tradicional chino, reuniendo todas las inspiraciones y creando un estilo impresionista chino único y delicado.

The Recognition

About the A' Design Award de Plata

Kanji Posters Los Carteles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Kanji Posters Los Carteles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Kanji Posters Los Carteles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging
Width 10-inch x Height 10-inch posters
Tags
Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology
After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge
The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research
The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration
Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration
The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow
With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents
Alice Xi Zong
Team Members
Alice Xi Zong
Image Credits
Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022

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