Artem Luxury Watch Straps Embalaje by Joel Derksen

Artem Luxury Watch Straps Embalaje by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Artem Luxury Watch Straps Embalaje

by Joel Derksen

Client: Studio Otherness

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Embalaje

Artem Luxury Watch Straps es un diseño de packaging creado para correas de reloj destinadas a coleccionistas. La cubierta exterior se desliza para dejar al descubierto una caja interior de vitela esmerilada que se abre por el costado mediante una solapa con sello. Un inserto de espuma mantiene la correa en su lugar. La forma robusta y escultórica resalta los bordes afilados y la precisión técnica. El estampado en foil y los papeles en gris y azul real aportan un aspecto refinado y técnico. La estructura se concibió para presentar el producto con claridad durante la experiencia de apertura.

The Recognition

About the A' Design Award de Bronce

Artem Luxury Watch Straps Embalaje ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Artem Luxury Watch Straps Embalaje sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Artem Luxury Watch Straps Embalaje satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue