The River Runs Through El Arte Público de Beck Storer

El diseño The River Runs Through El Arte Público de Beck Storer es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2022

The River Runs Through El Arte Público

de Beck Storer

Cliente: Merbein Arts Group

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Colores

El Diseño

Acerca de The River Runs Through El Arte Público

The River Runs Through es una instalación de arte dinámica que explora la rica narrativa de los cursos de agua que se encuentran en Merbein Common; una reserva nativa en el río Murray de Victoria. La obra de arte combina la pintura mural tradicional con la impresión digital innovadora y se presenta en las paredes de un antiguo cobertizo de almacenamiento refrigerado, que alguna vez se utilizó para almacenar fruta para una fábrica de jugos. De noche es una experiencia totalmente diferente; Impulsada por el sol, la obra de arte se transforma en una colorida instalación de luces.

El Reconocimiento

Acerca del A' Design Award de Plata

The River Runs Through El Arte Público ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The River Runs Through El Arte Público sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The River Runs Through El Arte Público es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In 6 months the project was fully funded by the Merbein community, a population just shy of 3000 people. Over $30,000 was raised from individuals and businesses, during an unprecedented year of many challenges due to Covid lockdowns.

From a creative perseptive, the artwork combines traditional mural painting with innovative digital printing and is presented on the walls of an old refrigerated storage shed, which was once used to store fruit for a juice factory. At night it is a totally different experience - powered by the sun the artwork is transformed into a colourful light installation.
Dimensiones y Embalaje: The project is big.

Covering over 350 square metres the installation used over 200 litres of paint to transform the space. In addiiton to the traditional mural painting an innovative digital printing technique was used to transfer the abstract wave to the service. Like a huge sticker, this graphic was delicately positionedn with millmetre perfection to present a detail element to the mural and took 2 days to install.
Etiquetas: public art, mural art, projection art, graphic design, graphics, colour,
Tecnología de Producción: Creating a point of difference to the project, at night the artwork is powered by the sun by 3 large solar panel RGB floodlights which transforms it into a dynamic colourful light installation.

In addition to the public art installation a series of communication assets were created. This included a website and social media strategy to share the development to the community which created interest and engagement from the broader Victorian mallee area. An interpretative signage display with included a QR code link to a Google map - encouraging people to visit the Merbein Common and the Murray River themselves. And a series of limited printed posters and promotional postcards to promote the township of Merbein as a major public art tourist attraction in the area.
Desafío de Diseño: Challenges arouse to ensure the surface was cleaned and suitable for the artwork, as over the years the old shed became quite deteriorated. This was solved by an intensive cleaning process of power sanding over 90 square metres of the sheds metal service and cleaning the entire site with a sustainable cleaning element and jet water pressure washes.
Investigación: The aim of the project? To totally reinvigorate an old unused area into a new shared public space through the beauty of large scale public art.

Started by goodwill, infused by community investment and delivered through design, the artwork has reignited the community with confidence, pride and ownership of a truly unique piece of public art that has transformed an unused area into an inspiring outdoor public space.

The River Runs Through is the only large scale public artwork in the Sunraysia region and has now established Merbein as a predominant public art destination.

It has created new opportunities to promote Merbein as a tourist destination and is currently featured on all main local tourist websites, such as Visit Mildura as a major public art attraction in Sunraysia.
Inspiración: The artwork is inspired by the unique landscape of the Australian outback in regional Victoria and the Murray River, the longest river in Australia.

It pays homage to a particular area on the Murray known as the Merbein Common. The Merbein Common is a floodplain reserve, nestled in a bend of the Murray River just north-west of Mildura.

It is made up of a series of nationally significant wetlands, such as Cowanna Billabong.
Duración del Proyecto: The River Runs Through is located at 80 Game Street Merbein, Victoria Australia and is permanently displayed for the public.
Flujo de Operación: The public can view the art installation both during the day and night.
Miembros del Equipo: Beck Storer, Travis McGowan, Moose McGowan
Créditos de Imagen: Photography: Aaron Hawkins