Rooeein Envase para filtros by Wallrus Design Studio

Rooeein Envase para filtros by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Rooeein Envase para filtros

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein Envase para filtros

Rooeein es un diseño de packaging para filtros de aire y de aceite automotrices. El envase emplea una gama cromática verde y la imagen de una hoja. La hoja alude a la naturaleza, donde las hojas ayudan a limpiar el aire, del mismo modo que un filtro limpia el aire para un motor. La idea visual principal surgió de la imagen de una carretera que atraviesa un bosque denso, y esa misma imagen dio forma a la colorida identidad de marca. El diseño ayuda a que el producto destaque en el entorno del punto de venta. El concepto de la hoja también se aplicó a los materiales de marketing y publicidad de la marca.

The Recognition

About the A' Design Award de Bronce

Rooeein Envase para filtros ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Rooeein Envase para filtros sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Rooeein Envase para filtros satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar