Lenza Lenzy Clothes Clinic Diseño de identidad de marca by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Diseño de identidad de marca by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2022

Lenza Lenzy Clothes Clinic Diseño de identidad de marca

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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The Design

About Lenza Lenzy Clothes Clinic Diseño de identidad de marca

Lenza Lenzy es un programa de diseño de marca e identidad visual creado para una clínica de ropa, un servicio dedicado al cuidado y la reparación de prendas. La identidad se construyó en etapas superpuestas, comenzando por el nombre y el relato de la marca, y continuando con un manual de marca, una guía de uso del logotipo, un libro de identidad visual, la decoración interior, los gráficos en movimiento y la publicidad. Se emplearon papel, tela, madera, adhesivos, impresión offset e impresión digital. La investigación sobre el funcionamiento de las clínicas orientó la idea central, ya que no existía antes ninguna clínica de ropa comparable.

The Recognition

About the A' Design Award de Bronce

Lenza Lenzy Clothes Clinic Diseño de identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Lenza Lenzy Clothes Clinic Diseño de identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Lenza Lenzy Clothes Clinic Diseño de identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio