Imaginator Juego de cartas de imaginación by Neringa Orlenok

Imaginator Juego de cartas de imaginación by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Juguetes, Juegos y Productos de Hobby Competition Category.

PlataJuguete· 2022

Imaginator Juego de cartas de imaginación

by Neringa Orlenok

Client: Innospark

A' Design Award de Plata Winner in Juguete Category

64,957

Verified Award Winner

Verify Award Status for #140476

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Imaginator Juego de cartas de imaginación

Imaginator es un juego de cartas creado para estimular la imaginación y la conversación. La baraja contiene 50 cartas de 60 por 90 milímetros, impresas a todo color sobre cartón y presentadas en una caja de papel negro grueso. Cada carta tiene dos caras. Una de ellas muestra una ilustración abstracta única, pensada para juegos de asociación. La otra incluye una pregunta sobre la imaginación y la mentalidad de crecimiento. Las ilustraciones se bocetaron primero en papel y luego se redibujaron a mano con un lápiz digital. Los jugadores pueden establecer sus propias reglas, y las preguntas son adecuadas tanto para niños como para adultos.

The Recognition

About the A' Design Award de Plata

Imaginator Juego de cartas de imaginación ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Imaginator Juego de cartas de imaginación sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Imaginator Juego de cartas de imaginación es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius