Broken Top Brewing Co Craft Beer Envasado de bebidas by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Envasado de bebidas by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2022

Broken Top Brewing Co Craft Beer Envasado de bebidas

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award de Hierro Winner in Envases Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Envasado de bebidas

Broken Top Brewing Co Craft Beer es un diseño de envase de bebidas creado para una marca de cerveza artesanal de pequeños lotes que elabora IPA y pilsner. El patrón gráfico se inspira en los juguetes vintage. Un logotipo integrado se adapta a la gama cromática de cada línea de producto y se fusiona con el patrón para crear una ilusión visual. Las latas están fabricadas en aluminio azul, personalizado para alcanzar un tono azul marino intenso, poco habitual en las latas de aluminio. La impresión por inyección de tinta de ultra alta velocidad con una capa de tinta blanca hace que los gráficos resulten más vívidos. La lata de cuerpo estándar 211 tiene una capacidad de 12 onzas.

The Recognition

About the A' Design Award de Hierro

Broken Top Brewing Co Craft Beer Envasado de bebidas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Broken Top Brewing Co Craft Beer Envasado de bebidas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Broken Top Brewing Co Craft Beer Envasado de bebidas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable