About Puer Cartel infográfico by Evan Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2026
About Puer Cartel infográfico
by Evan Chen
A' Design Award de Hierro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About About Puer Cartel infográfico
About Puer es un conjunto de carteles infográficos sobre el té Pu'er, un té originario de la región china de Yunnan. Cada cartel mide 500 por 700 milímetros. La serie presenta las especies del árbol del té Pu'er, sus características ecológicas, su biodiversidad y sus zonas de origen. Las funciones del té Pu'er se explican desde los puntos de vista biológico y químico. Textos, gráficos, diagramas e ilustraciones simplifican datos complejos en una estructura clara. El objetivo es ayudar al público a conocer los fundamentos del té y compartir la cultura china del té con una audiencia más amplia.
The Recognition
About the A' Design Award de Hierro
About Puer Cartel infográfico ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que About Puer Cartel infográfico sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. About Puer Cartel infográfico es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
- Dimensions & Packaging
- Poster: 500mm*700mm
- Tags
- Infographic,logo,packaging,illustrations,graphics,aggs,
- Production Technology
- The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
- Design Challenge
- Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
- Research
- The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
- Inspiration
- The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
- Project Duration
- between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
- Operation Flow
- To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
- Team Members
- Evan Chen
Min Fang
Fan Zhang - Image Credits
- Evan Chen
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