Altitude Series Etiqueta de vino by Yanhui Zhang

Altitude Series Etiqueta de vino by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2023

Altitude Series Etiqueta de vino

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #141117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Altitude Series Etiqueta de vino

Altitude Series es una etiqueta de vino creada para vinos de la región de Shangri-La e inspirada en los mapas del tesoro de las historias de aventuras. La etiqueta emplea un mapa de altitudes para reflejar la gran altura y la baja latitud de la zona de cultivo. Las coordenadas y las cifras de altitud indican la calidad y la categoría de cada vino. Tres colores aluden al entorno local: plata para la nieve, azul para el lago y negro para el cielo nocturno. Las coordenadas doradas, ligeramente en relieve, permiten identificar fácilmente cada categoría. Se aplica impresión ultravioleta sobre un papel especial con finas texturas curvas que refractan la luz.

The Recognition

About the A' Design Award de Plata

Altitude Series Etiqueta de vino ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Altitude Series Etiqueta de vino sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Altitude Series Etiqueta de vino es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensions & Packaging: Width: 90MM, height: 95MM
Tags: Shangri-La, treasure, map, poster, wine, packaging design
Production Technology: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Design Challenge: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Research: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiration: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Project Duration: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operation Flow: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Team Members: Creative Director: Xia Ling
Designer: Wang Yang
Image Credits: Creative Director: Xia Ling