Wan Xiang Sheng Envasado de té by Huang Feng

Wan Xiang Sheng Envasado de té by Huang Feng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2023

Wan Xiang Sheng Envasado de té

by Huang Feng

Client: Huang Feng

A' Design Award de Oro Winner in Envases Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Envasado de té

Wan Xiang Sheng es una caja de regalo para el té de roca de Wuyishan. La caja exterior imita la forma de la montaña Wuyi y evoca los paisajes de la pintura tradicional china. Al colocar la caja en posición vertical, su contorno revela la silueta de una persona meditando. Está elaborada con un papel especial de textura rocosa en gris claro, y las técnicas de huecograbado, relieve, bajorrelieve y estampado en caliente reproducen la forma y la textura de la montaña de té. La caja se abre como un libro y alberga dos pequeños estuches con cuatro sobres de té. El diseño invita a la calma y a contemplar las cosas desde otro punto de vista.

The Recognition

About the A' Design Award de Oro

Wan Xiang Sheng Envasado de té ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Wan Xiang Sheng Envasado de té sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Wan Xiang Sheng Envasado de té crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.