Hair For Hope Cancer Care Initiative Promoción de Onedor Co. Ltd.

El diseño Hair For Hope Cancer Care Initiative Promoción de Onedor Co. Ltd. es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño Social.

BronceSocial· 2023

Hair For Hope Cancer Care Initiative Promoción

de Onedor Co. Ltd.

Cliente: Onedor Co. Ltd.

Ganador del A' Design Award de Bronce en la Categoría Social

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Colores

El Diseño

Acerca de Hair For Hope Cancer Care Initiative Promoción

Hair for Hope es un evento benéfico de donación de cabello iniciado por la fundación Hope para el cuidado del cáncer dedicado a sobrevivientes de cáncer. Este evento es sumamente influyente en educar a jóvenes adultos sobre hacer el bien público. El equipo ha diseñado el servicio y la identidad para reforzar su comunicación y experiencia con los participantes. En el futuro, esta iniciativa e identidad se convertirán en un símbolo de llamado a la acción para que los sobrevivientes de cáncer compartan sus experiencias y para que la generación más joven actúe y genere ondas de impacto en beneficio de la sociedad. Puedes ser la esperanza de alguien.

El Reconocimiento

Acerca del A' Design Award de Bronce

Hair For Hope Cancer Care Initiative Promoción ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Hair For Hope Cancer Care Initiative Promoción sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Hair For Hope Cancer Care Initiative Promoción satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensiones y Embalaje: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Etiquetas: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Tecnología de Producción: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Desafío de Diseño: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Investigación: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiración: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Duración del Proyecto: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Flujo de Operación: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentes: N/A
Miembros del Equipo: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Créditos de Imagen: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.