Plata Envases · 2023
Zhi Hou El Embalaje De Baijiu Chino
by Xiongbo Deng
- A' Design Award de Plata 2023 in Envases
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 25,814
- Verification code 152914DC70 · Verify this award
Colors
About Zhi Hou El Embalaje De Baijiu Chino
Este es un Baijiu chino con sabor a cítricos llamado "Zhi Hou". En Yunnan, China, la gente convertirá la elaboración de cítricos de buena calidad en baijiu. La proporción de materia prima de este producto ha alcanzado el nivel de 20 libras de cítricos por libra de Baijiu, por lo que solo se puede vender en cantidades limitadas. Diseñé la botella en forma de bola e hice protuberancias irregulares en los hombros de la botella. para que la forma no parezca tan monótona. La forma de la tapa de la botella, el diseñador simuló directamente las ramas de los cítricos, cuando la botella se colocaba en la bolsa naranja, la tapa de la botella quedaba expuesta.
About the A' Design Award de Plata
Zhi Hou El Embalaje De Baijiu Chino ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Zhi Hou El Embalaje De Baijiu Chino sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Zhi Hou El Embalaje De Baijiu Chino es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
