Gensyn Intellectual Property Diseño de logotipo by Gu Jin

Gensyn Intellectual Property Diseño de logotipo by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2023

Gensyn Intellectual Property Diseño de logotipo

by Gu Jin

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Diseño de logotipo

Gensyn Intellectual Property es un logotipo creado para una consultora especializada en propiedad intelectual. El símbolo se desarrolla de forma abstracta a partir de la letra G, la inicial del nombre de la empresa. La forma se compone de una comilla simple abstracta de apertura y otra de cierre, que aluden a la comunicación clara y a la asesoría entre la empresa y sus clientes. La silueta general también evoca un escudo, lo que remite a la protección de la propiedad intelectual. El contorno sigue el de un sello tradicional chino. Se emplea el azul para sugerir un desarrollo sólido y constante.

The Recognition

About the A' Design Award de Plata

Gensyn Intellectual Property Diseño de logotipo ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Gensyn Intellectual Property Diseño de logotipo sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Gensyn Intellectual Property Diseño de logotipo es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin