Gere Estantería para vajilla by Florian Beser

Gere Estantería para vajilla by Florian Beser is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Mobiliario Competition Category.

BronceMobiliario· 2023

Gere Estantería para vajilla

by Florian Beser

Client: Florian Beser

A' Design Award de Bronce Winner in Mobiliario Category

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Verified Award Winner

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The Design

About Gere Estantería para vajilla

Gere es una estantería para vajilla multifuncional diseñada para cocinas y comedores pequeños. Los platos de Gere conforman el frente en relieve de la estantería, de modo que el espacio interior queda libre para tazas, vasos y otras piezas de vajilla. La estantería está fabricada en madera de roble y los platos están moldeados en porcelana. Gere se cuelga en la pared y cada hilera puede abatirse individualmente para retirar un plato o acceder a los objetos guardados. La estructura reticular permite tamaños escalables para distintos hogares. El juego de vajilla es ampliable de forma modular.

The Recognition

About the A' Design Award de Bronce

Gere Estantería para vajilla ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Gere Estantería para vajilla sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Gere Estantería para vajilla satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging: Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags: ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology: To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge: The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Research: During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration: Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Project Duration: The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow: Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Team Members: Designer Florian Beser
Image Credits: Images: Photographer Janosch Bartsch, Gere, 2020