Meer El Envase De Café Instantáneo by Masoud Najafi Amirkiasar

Meer El Envase De Café Instantáneo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2023

Meer El Envase De Café Instantáneo

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Meer El Envase De Café Instantáneo

El diseño del empaque de un producto nuevo en el mercado no se trata solo del arte del diseño sino también del arte de comprender las necesidades del cliente. mentes y destacarse en los estantes frente a la competencia. Teniendo estos matices en mente, el diseño del empaque de Meer ha tomado la textura del producto final en una ilustración para estimular e involucrar todos los sentidos de los amantes del café. Además, el diseño y el tamaño de fuente poco convencional juegan un papel importante a la hora de atraer consumidores al producto. Este diseño se creó con la esperanza de realizar cambios importantes en los estantes de bebidas de las tiendas.

The Recognition

About the A' Design Award de Bronce

Meer El Envase De Café Instantáneo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Meer El Envase De Café Instantáneo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Meer El Envase De Café Instantáneo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020