Prakrishi Envasado de Miel by Vishal Vora

Prakrishi Envasado de Miel by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2023

Prakrishi Envasado de Miel

by Vishal Vora

Client: Prakrishi

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Envasado de Miel

Prakrishi es un diseño de packaging para una gama de seis mieles saborizadas. La gama amplía una marca ya existente y conserva su estilo minimalista y sus generosos espacios en blanco. Un motivo estilizado inspirado en las alas de las abejas actúa como principal recurso visual. Este motivo otorga a la gama de mieles una identidad singular y ayuda a los compradores a distinguir los seis sabores en el lineal. Cada miel se envasa en una botella de vidrio de 180 milímetros de alto y 100 milímetros de ancho. La etiqueta de la botella y el recubrimiento de la tapa se imprimen sobre papel texturizado de color blanco natural.

The Recognition

About the A' Design Award de Plata

Prakrishi Envasado de Miel ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Prakrishi Envasado de Miel sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Prakrishi Envasado de Miel es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)