Shguijiu Dian Envase para Botella de Baijiu de Liang Chen

El diseño Shguijiu Dian Envase para Botella de Baijiu de Liang Chen es un ganador altamente estimado del prestigioso 2023 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2023

Shguijiu Dian Envase para Botella de Baijiu

de Liang Chen

Cliente: Shanghai Guijiu Group Co., Limited.

Ganador del A' Design Award de Oro en la Categoría Envases

45,309

Ganador de Premio Verificado

Verificar Estado del Premio para #142667

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El Diseño

Acerca de Shguijiu Dian Envase para Botella de Baijiu

Shanghai Guijiu Dian es un diseño de packaging para un baijiu de alta gama, concebido como regalo, procedente de Shanghái. Su forma se inspira en la Torre de Shanghái, el edificio más alto de China. La botella de cristal y el tapón metálico con acabado espejo se leen como un solo volumen, con curvas en espiral y un perfil asimétrico. La caja exterior es cilíndrica, plateada y presenta una superficie curva irregular. La caja exterior mide 110 mm de diámetro y 330 mm de altura, mientras que la botella mide 80 mm de diámetro y 300 mm de altura. Ambas piezas pueden conservarse y exhibirse, lo que reduce los residuos.

El Reconocimiento

Acerca del A' Design Award de Oro

Shguijiu Dian Envase para Botella de Baijiu ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Shguijiu Dian Envase para Botella de Baijiu sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shguijiu Dian Envase para Botella de Baijiu crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensiones y Embalaje: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Etiquetas: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tecnología de Producción: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Desafío de Diseño: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Investigación: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiración: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Duración del Proyecto: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Flujo de Operación: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Miembros del Equipo: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Créditos de Imagen: Creative Director: Chen Liang