Jundao Guiniang Envasado de Baijiu de Liang Chen

El diseño Jundao Guiniang Envasado de Baijiu de Liang Chen es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2023

Jundao Guiniang Envasado de Baijiu

de Liang Chen

Cliente: Shanghai Guijiu Group Co., Limited.

Ganador del A' Design Award de Plata en la Categoría Envases

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Ganador de Premio Verificado

Verificar Estado del Premio para #142678

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Colores

El Diseño

Acerca de Jundao Guiniang Envasado de Baijiu

Jundao Guiniang es un diseño de envase para un baijiu chino de alta gama. La botella hexagonal de cerámica blanca está decorada con una pintura tradicional china a la tinta, aplicada mediante cocción de esmalte. El suave halo de la pintura evoca montañas y ríos y remite al entorno natural de la zona de producción. Un proceso de estampado en oro perfila el relieve de la región de origen en finas capas. El tapón dorado tiene la forma de un sello personal y puede conservarse como objeto ornamental. El diseño expresa la cultura china, el respeto por la naturaleza y el valor de la tradición.

El Reconocimiento

Acerca del A' Design Award de Plata

Jundao Guiniang Envasado de Baijiu ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Jundao Guiniang Envasado de Baijiu sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jundao Guiniang Envasado de Baijiu es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensiones y Embalaje: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etiquetas: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tecnología de Producción: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Desafío de Diseño: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Investigación: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiración: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Duración del Proyecto: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Flujo de Operación: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Miembros del Equipo: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Créditos de Imagen: Creative Director：Chen Liang