Kotori Embalaje de amuletos de Shun Kudo

El diseño Kotori Embalaje de amuletos de Shun Kudo es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2023

Kotori Embalaje de amuletos

de Shun Kudo

Cliente: Kotori

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de Kotori Embalaje de amuletos

Kotori es un diseño de embalaje para un amuleto japonés que lleva un mensaje personal. El nombre Kotori combina las palabras japonesas Kotoba, que significa palabra, y Omamori, que significa amuleto. Un símbolo de ave representa a la paloma mensajera que entrega y protege el mensaje. La bolsita del amuleto está confeccionada con brocado Nishijin tejido en Kioto. La bolsa reposa en una caja de madera de paulownia forrada con un acolchado de virutas de madera similares a la paja, que evoca un nido de ave, y la caja se cierra con una cinta original. Una pequeña tarjeta a modo de carta contiene las palabras escritas.

El Reconocimiento

Acerca del A' Design Award de Bronce

Kotori Embalaje de amuletos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Kotori Embalaje de amuletos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Kotori Embalaje de amuletos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensiones y Embalaje: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Etiquetas: Japanese Charm, Package, Letter Set,
Tecnología de Producción: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Desafío de Diseño: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Investigación: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspiración: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Duración del Proyecto: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Flujo de Operación: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Patentes: ISSHO inc.
Créditos de Imagen: Shun Kudo