Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento de Akomi

El diseño Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento de Akomi es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2023

Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento

de Akomi

Cliente: Municipalities of Brescia and Bergamo

Ganador del A' Design Award de Plata en la Categoría Gráfico

31,927

Ganador de Premio Verificado

Verificar Estado del Premio para #143502

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento

Un logotipo compartido por dos ciudades diferentes (Bérgamo y Brescia, unidas como capital italiana de la cultura en 2023) inspirado en la cultura pop y diseñado para evolucionar con el tiempo. Toda la geometría se basa en la flexión de elementos lineales de espesor constante, inspirados en las varillas de construcción por las que son conocidas las dos ciudades, con el objetivo de derribar un estereotipo de ciudades industriales y celebrar su resistencia durante la primera oleada de covid-19. El icónico elemento rojo no sólo es un 3 y una B al mismo tiempo, sino que también puede adquirir diferentes significados y formas en diferentes contextos.

El Reconocimiento

Acerca del A' Design Award de Plata

Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Italian Capital of Culture El Logotipo Y La Campaña De Lanzamiento es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensiones y Embalaje: Minimum height of the logo: 10 mm
Etiquetas: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnología de Producción: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Desafío de Diseño: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Investigación: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiración: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Duración del Proyecto: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Flujo de Operación: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.