Bronce Envases · 2023
Happy Petty Envase para Alimento de Mascotas
by Luo Heng
- A' Design Award de Bronce 2023 in Envases
- CLIENT: Shenzhen Megacombine Technology Co., Ltd
- Estimated Number of Design Views: 13,176
- Verification code 61D534B5BB · Verify this award
Colors
About Happy Petty Envase para Alimento de Mascotas
Happy Petty es un diseño de packaging para alimento de gatos. La serie utiliza seis personajes ilustrados, y cada personaje corresponde a un tipo diferente de alimento felino. La vestimenta, los colores y los elementos gráficos cambian de un personaje a otro, de modo que cada envase posee una personalidad propia. Los personajes se inspiran en figuras de pinturas célebres y en celebridades de la moda. Se emplean colores vivos para captar la atención y alejarse del packaging tradicional de alimento para mascotas. El diseño busca expresar la convivencia entre las personas contemporáneas y sus mascotas.
About the A' Design Award de Bronce
Happy Petty Envase para Alimento de Mascotas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Happy Petty Envase para Alimento de Mascotas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Happy Petty Envase para Alimento de Mascotas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
