Baidu Onsite Service Experience Aplicación móvil by Baidu Online Network Technology

Baidu Onsite Service Experience Aplicación móvil by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño Móvil Competition Category.

HierroMóvil· 2023

Baidu Onsite Service Experience Aplicación móvil

by Baidu Online Network Technology

Client: Baidu Online Network Technology. Beijing

A' Design Award de Hierro Winner in Móvil Category

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Verified Award Winner

Verify Award Status for #144439

View at A' Design Award Press Release Award Badge

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The Design

About Baidu Onsite Service Experience Aplicación móvil

Baidu Onsite Service Experience es una aplicación móvil para reservar servicios domésticos en línea. El diseño presenta miniaturas claras de los comercios, una operación simplificada y una interfaz familiar, de modo que los usuarios puedan localizar rápidamente el servicio que necesitan. Los usuarios exploran los listados de servicios, comparan ofertas, seleccionan un comercio y completan el pago. Cuando un comercio acepta un pedido, se ofrece una alerta por mensaje y un mapa en tiempo real de la ubicación del comercio. Un algoritmo en el backend puntúa la calidad del servicio y actualiza la clasificación de los comercios, y los registros de pedidos se almacenan para proteger los derechos de los usuarios.

The Recognition

About the A' Design Award de Hierro

Baidu Onsite Service Experience Aplicación móvil ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Baidu Onsite Service Experience Aplicación móvil sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Baidu Onsite Service Experience Aplicación móvil es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a small program for online domestic service booking, which aims to reduce the online operating costs of businesses through digital means, optimize the service level, and provide users with a safer and more reliable online household booking process. With clear business thumbnail, intuitive and simplified operation and familiar interface design, it is easy for users to quickly locate the required services and optimize the use efficiency.
Tags: Housekeeping Services,Online Services
Production Technology: Relying on the open platform, AI assistant generates interactive dialog box models suitable for scene intention, and reaches commercial standards after passing background tests. The backend algorithm establishes the scoring strategy of service quality, and the machine automatically generates the scoring report and updates the ranking of merchants on the page regularly. The platform will record the user orders information and provide evidence in case of loss of user rights and interests.
Design Challenge: The challenge was to optimize the overall use process within the existing architecture. Relying on DuerOS platform, AI assistant selects the configuration items like intention, common expression and slot suitable for onsite scene to generate an interactive dialogue model, so that users are more willing to initiate interaction. The backend algorithm sets up a service quality scoring strategy, calculates the merchant service from multiple dimensions, and regularly optimizes the home page ranking.
Research: Before the COVID 19 pandemic, domestic service merchants did not have a strong awareness of and demand for digitalization. However, the pandemic has brought a continuous downturn in the domestic service industry. Due to the restrictions on physical activities, some businesses have been forced to close down, facing the test of survival resilience. At a time when the pandemic is forcing service businesses to iterate on their products and services, digitalization offers a whole new direction.
Inspiration: Affected by the pandemic, domestic service merchants have gradually increased their awareness of and demand for digitalization. They need a reliable online platform to promote relevant businesses, so as to face the changing market environment. Inspired by this, the program uses digital assistance to shorten the merchant service process and optimize the dual experience of the merchant and the user.
Project Duration: The project was designed and developed in Beijing in October 2020 and launched in China in February 2021.
Operation Flow: Users can access the small program from the Baidu APP, browse the service interface to compare preferential schemes and select the best merchants
After entering the merchant page, users select the required service and initiate the payment process.
When a merchant accepts an order, the app alerts users with a message and provides them with a real time map to check the location of the merchant.
Team Members: Yuan Lu
Yang Xiao
Yujie Shi
Yanji Zhang
Lei Lu
Ruixing Zhang
Xuejiao Chen
Ziru Xu
Jun Sun
Zhiyuan Zhang
Pingkang Diao