Spot On La Instalación De Luz Interactiva de Responsive Spaces and Michael Holzer

El diseño Spot On La Instalación De Luz Interactiva de Responsive Spaces and Michael Holzer es un ganador altamente estimado del prestigioso 2023 A' Design Award de Oro en la categoría de competición Diseño de Instalaciones.

OroInstalación· 2023

Spot On La Instalación De Luz Interactiva

de Responsive Spaces and Michael Holzer

Cliente: Creative Region / City of Linz

Ganador del A' Design Award de Oro en la Categoría Instalación

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El Diseño

Acerca de Spot On La Instalación De Luz Interactiva

Los escaparates vacíos son aburridos. Especialmente debido a la pandemia de Covid-19, los escaparates vacíos se han convertido en un asunto aún más urgente para la ciudad de Linz. Pero, en particular, en excelentes ubicaciones de la ciudad, esos espacios también son áreas de presentación no utilizadas que se pueden aprovechar mientras tanto. Por lo tanto, esta instalación única en escaparate y el concepto de "Spot On" detrás de él se desarrollaron. Las instalaciones de iluminación interactivas convierten las ventanas vacías en atractivas y extraordinarias obras de arte, al tiempo que ofrecen a las empresas locales un valioso escenario temporal. Nosotros. Amar. Linz.

El Reconocimiento

Acerca del A' Design Award de Oro

Spot On La Instalación De Luz Interactiva ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Spot On La Instalación De Luz Interactiva sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Spot On La Instalación De Luz Interactiva crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensiones y Embalaje: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Etiquetas: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tecnología de Producción: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Desafío de Diseño: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Investigación: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiración: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Duración del Proyecto: Since August 2021 in Linz
Flujo de Operación: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Miembros del Equipo: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Créditos de Imagen: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus