Gojaming Envasado de zumos by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2023

Gojaming Envasado de zumos

by Qichao An

Client: Mornice Brand Design

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #144508

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Colors

The Design

About Gojaming Envasado de zumos

Gojaming es un diseño de packaging para una gama de zumos de frutas recién exprimidos. El envase consiste en una botella de PET con una etiqueta aplicada, que mide 70 mm de ancho, 35 mm de profundidad y 200 mm de altura. Los elementos del logotipo de Gojaming se amplían y se emplean como recurso visual principal de todo el envase, conformando una identidad de marca unificada. La gama cuenta con tres sabores, y a cada sabor se le asigna un color distinto que corresponde a la fruta relacionada. Los colores y los elementos frutales ayudan a los consumidores a identificar cada sabor con rapidez.

The Recognition

About the A' Design Award de Hierro

Gojaming Envasado de zumos ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Gojaming Envasado de zumos sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Gojaming Envasado de zumos es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.