Jinlongquan Beer Caja De Regalo de Jin Zhang

El diseño Jinlongquan Beer Caja De Regalo de Jin Zhang es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2023

Jinlongquan Beer Caja De Regalo

de Jin Zhang

Cliente: InBev jinlongquan beer (Hubei) Co., Ltd

Ganador del A' Design Award de Bronce en la Categoría Envases

17,363

Ganador de Premio Verificado

Verificar Estado del Premio para #144964

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Jinlongquan Beer Caja De Regalo

Esta caja de regalo utiliza como prototipo de creación la grabadora más popular de los años 80, que recordará a muchas personas, incluidos los jóvenes, sus recuerdos y logrará una buena interacción emocional. El diseñador utilizó una caja de cartón corrugado para diseñar, que es práctica, respetuosa con el medio ambiente y económica. Al mismo tiempo, abrió hábilmente tres orificios redondos en el frente de la caja de regalo, que pueden ver intuitivamente diferentes tipos de productos de cerveza en el interior, logrando un diseño de tres capas de emoción, protección ambiental y función.

El Reconocimiento

Acerca del A' Design Award de Bronce

Jinlongquan Beer Caja De Regalo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Jinlongquan Beer Caja De Regalo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Jinlongquan Beer Caja De Regalo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensiones y Embalaje: Width 370mm x Depth 70mm x Height 310mm
Etiquetas: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tecnología de Producción: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Desafío de Diseño: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Investigación: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiración: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Duración del Proyecto: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Flujo de Operación: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patentes: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer