Platino Envases · 2023
Liang Bai Kai Envasado de agua potable
by Tiger Pan
- A' Design Award de Platino 2023 in Envases
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Envasado de agua potable
Liang Bai Kai es una botella de vidrio diseñada para agua hervida y enfriada apta para beber. El nombre alude al agua hervida que se ha dejado enfriar, una bebida habitual en China desde hace siglos. La botella no lleva etiqueta alguna; en su lugar, la obra de la pintura de la dinastía Song «Escena a orillas del río en el Festival de Qingming» se repinta y se aplica al vidrio mediante impresión por transferencia térmica. La imagen se divide entre doce botellas, que representan las doce horas tradicionales. La superficie de vidrio aporta brillo y textura. Cada botella mide 313 milímetros de altura y 76,5 milímetros de diámetro.
About the A' Design Award de Platino
Liang Bai Kai Envasado de agua potable ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Liang Bai Kai Envasado de agua potable exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Liang Bai Kai Envasado de agua potable es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
