Tibet Shannan La Identidad Corporativa de River Liu

El diseño Tibet Shannan La Identidad Corporativa de River Liu es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2023

Tibet Shannan La Identidad Corporativa

de River Liu

Cliente: River Liu Design

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Colores

El Diseño

Acerca de Tibet Shannan La Identidad Corporativa

Proyecto Tibet Shannan destinado a promover la industria del turismo en Shannan. Mediante la creación de un logotipo representativo para extender la impresión de la ciudad a través de productos sistemáticos y guías turísticas. La inspiración para el logotipo se extrae de las características de Shannan y se simplifica en símbolos a través del arte contemporáneo. El logotipo en sí es versátil y escalable, capaz de integrarse perfectamente en diferentes productos. Este trabajo espera traer una energía positiva e interesante a la audiencia, satisfaciendo mejor las necesidades del mercado moderno y ayudando a esta antigua ciudad a mostrar sus diversos aspectos.

El Reconocimiento

Acerca del A' Design Award de Plata

Tibet Shannan La Identidad Corporativa ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Tibet Shannan La Identidad Corporativa sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tibet Shannan La Identidad Corporativa es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensiones y Embalaje: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Tecnología de Producción: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Desafío de Diseño: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Investigación: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiración: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Duración del Proyecto: The project started in July 2021 in China and finished in Jun 2022.
Flujo de Operación: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patentes: Copyrights belong to River Liu,2022
Miembros del Equipo: River Liu
Créditos de Imagen: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.