Changsha Fundoland Complejo de entretenimiento by Xiang Li

Changsha Fundoland Complejo de entretenimiento by Xiang Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2023

Changsha Fundoland Complejo de entretenimiento

by Xiang Li

Client: X+Living

A' Design Award de Plata Winner in Interior Category

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The Design

About Changsha Fundoland Complejo de entretenimiento

Changsha Fundoland es un complejo de entretenimiento ubicado en Changsha, China. El interior abarca más de 4.500 metros cuadrados y alberga más de diez zonas de ocio, entre ellas restaurantes, un pub, una sala de música en vivo, una bolera y salas de karaoke. Un corredor de 60 metros con forma de túnel constituye el recorrido principal y sortea las columnas fijas del edificio. Las áreas de entretenimiento se disponen a ambos lados del corredor para mejorar la accesibilidad y fomentar la exploración. Los motivos de trenes y vagones guían a los visitantes a través del espacio y refuerzan una narrativa inmersiva.

The Recognition

About the A' Design Award de Plata

Changsha Fundoland Complejo de entretenimiento ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Changsha Fundoland Complejo de entretenimiento sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Changsha Fundoland Complejo de entretenimiento es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP