Plata Envases · 2023
Effortless Diseño de envase
by E2W Studio
- A' Design Award de Plata 2023 in Envases
- CLIENT: E2W Studio
- Estimated Number of Design Views: 26,736
- Verification code 3C668ED691 · Verify this award
Colors
About Effortless Diseño de envase
Effortless es un diseño de envase para una marca de cuidado capilar personalizado. La marca ofrece más de 300 soluciones precisas de cuidado del cabello según el tipo de cabello, el entorno de vida y los hábitos de peinado. El envase incluye únicamente información funcional, dispuesta en un orden visual claro, de modo que función y apariencia queden unificadas. El logotipo emplea una tipografía sans serif humanista, y el símbolo une la letra E con una línea de escala precisa. Un sistema de retícula variable basado en una proporción de 1 a 1,414 guía cada composición. Cada envase mide 52 mm de ancho, 52 mm de profundidad y 190 mm de alto.
About the A' Design Award de Plata
Effortless Diseño de envase ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Effortless Diseño de envase sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Effortless Diseño de envase es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensions & Packaging
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Production Technology
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Design Challenge
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Research
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Project Duration
- The project was completed in 2021.
- Operation Flow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Image Credits
- N/A
