Purity Ring Diseño de Interiores de Tienda Minorista de Guang Zhang

El diseño Purity Ring Diseño de Interiores de Tienda Minorista de Guang Zhang es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2023

Purity Ring Diseño de Interiores de Tienda Minorista

de Guang Zhang

Cliente: XingShangZhiLi

Ganador del A' Design Award de Plata en la Categoría Interior

13,647

Ganador de Premio Verificado

Verificar Estado del Premio para #146649

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El Diseño

Acerca de Purity Ring Diseño de Interiores de Tienda Minorista

Purity Ring es un diseño de interiores para una tienda minorista realizado en Shenzhen. Un amplio frente acristalado permite que los pétalos metálicos del interior se abran hacia el centro comercial como si fueran una escenografía. Los pétalos están fabricados en acero inoxidable fijado a una estructura interna de angulares de acero. Una cortina blanca y una superficie de tierra apisonada situada detrás confieren al área de comunicación una sensación de amplitud. La zona de espera y el mostrador de caja se unen mediante una curva. El probador se sitúa sobre unos escalones al fondo del espacio, y los asientos adoptan la forma de una plataforma en T.

El Reconocimiento

Acerca del A' Design Award de Plata

Purity Ring Diseño de Interiores de Tienda Minorista ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Purity Ring Diseño de Interiores de Tienda Minorista sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Purity Ring Diseño de Interiores de Tienda Minorista es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensiones y Embalaje: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Etiquetas: interior,deconstructionism，commercial space
Tecnología de Producción: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Desafío de Diseño: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Investigación: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiración: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Duración del Proyecto: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Flujo de Operación: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Créditos de Imagen: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun