Digital Human Plataforma de transmisión en vivo by Baidu Online Network Technology Beijing

Digital Human Plataforma de transmisión en vivo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Móvil Competition Category.

PlataMóvil· 2023

Digital Human Plataforma de transmisión en vivo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award de Plata Winner in Móvil Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Digital Human Plataforma de transmisión en vivo

Digital Human es una plataforma de transmisión en vivo basada en tecnología de inteligencia artificial. La plataforma permite la creación de humanos digitales, la construcción de salas de transmisión y la interacción persona-ordenador. Los presentadores con IA transmiten de forma continua las veinticuatro horas del día, lo que elimina la necesidad de personal presencial y de estudios físicos. La imagen de cada presentador puede personalizarse para coincidir con la identidad de una marca. Los escenarios virtuales diversificados reducen los costes de construcción y presentan los atributos del producto y los conceptos de la marca. El objetivo es reducir el coste y la dificultad de las transmisiones en vivo.

The Recognition

About the A' Design Award de Plata

Digital Human Plataforma de transmisión en vivo ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Digital Human Plataforma de transmisión en vivo sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Digital Human Plataforma de transmisión en vivo es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.