Baidu Life Aplicación móvil by Baidu Online Network Technology Beijing

Baidu Life Aplicación móvil by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño Móvil Competition Category.

BronceMóvil· 2023

Baidu Life Aplicación móvil

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award de Bronce Winner in Móvil Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Baidu Life Aplicación móvil

Baidu Life es una aplicación móvil concebida como una plataforma de experiencias profesionales. Baidu Life combina tecnología inteligente, simulación de carreras y tutoriales presenciales para ayudar a los usuarios a conocer distintas profesiones. El conocimiento ocupacional estructurado se presenta mediante simulaciones inmersivas en línea y juegos interactivos. Los usuarios pueden practicar nuevas habilidades profesionales mientras experimentan las características de cada ocupación. Los compañeros virtuales estudian las preferencias del usuario y ofrecen contenidos personalizados. La plataforma reduce el tiempo necesario para buscar información sobre carreras profesionales.

The Recognition

About the A' Design Award de Bronce

Baidu Life Aplicación móvil ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Baidu Life Aplicación móvil sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Baidu Life Aplicación móvil satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baidu Life is a career experience platform that integrates various forms of intelligent technology, career simulation and offline tutorials, and its significance is to help users break the barriers of career information in a more convenient and intelligent way by providing immersive career simulation experience, and easily obtain real feelings and information related to different occupations.
Tags: Immersive career experience, career simulation, career planning
Production Technology: Relying on intelligent technology career database and Baidu Big Data platform, Varied Life helps users understand related career characteristics through highly immersive online career simulation experience and interactive game plan, so that users can understand and decide the future or next career development direction in a relaxed and happy way.
Design Challenge: Different from the traditional single way, Baidu Life provides users with a comprehensive form of online career experience in a more intelligent way. Its advantages lie in that the experience process is more fun, the feeling is more real, the information source is more reliable, and the personalized needs are met, so as to help and guide users to explore more career possibilities.
Research: Baidu Life provides a brand new way of career experience, giving users real career experience, reducing the time cost and human cost of information screening for users, and helping users to expand their future development direction. With Baidu's continuous investment, Baidu Life can contribute value in more fields such as medical, education and public services.
Inspiration: At present, it is recognized that there are 20,000-30,000 occupations in the world. In the face of such a large number of occupations and complex occupational information, it is difficult to truly understand the connotation of different occupations by relying on personal experience and experience. We need more professionals with professional knowledge in the industry to help users deepen their cognition of various occupations
Project Duration: Development and Beijing in July 2020, online in Beijing in September 2020.
Operation Flow: The platform provides structured occupational knowledge information, and users who can master new vocational skills through online simulation practice while experiencing occupational characteristics can interact with the created virtual series such as games, chat, dress matching, etc., to obtain more personalized online vocational experience With the help of Baidu's AI intelligent platform, virtual partners learn and analyze users' preferences based on their search habits, thus making them the most understanding friends.
Team Members: Yuan Lu
Yifan Chen
Yujie Shi
Yanhui Yao
Yong Zhang
Siren Zhang
Shuang Li
Yingshan Chen
Songshuai Zhao
Lena Hu
Yang Yu
Xiaolong Che