Jamtland Las Visualizaciones De Campaña by Tom Linden and Vita Li

Jamtland Las Visualizaciones De Campaña by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Oro in Diseño de Gráficos por Ordenador, Modelado 3D, Texturizado y Renderizado Competition Category.

OroGráficos por Ordenador· 2023

Jamtland Las Visualizaciones De Campaña

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award de Oro Winner in Gráficos por Ordenador Category

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Verified Award Winner
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Colors

The Design

About Jamtland Las Visualizaciones De Campaña

El cliente quería mostrar la conexión de su marca con el entorno natural de Jamtland, Suecia. La agencia utilizó visualización y modelado 3D para recrear especies de plantas y biomas de la región. Llevaron a cabo una extensa investigación y una recopilación de referencias para garantizar una representación precisa de las plantas e incorporaron los colores de la marca del cliente como telón de fondo. Las imágenes resultantes transmitieron efectivamente el enfoque del cliente en las prácticas naturales y sostenibles y su estrecha conexión con la naturaleza, lo que permitió al espectador asociar la línea de productos con estos atributos positivos.

The Recognition

About the A' Design Award de Oro

Jamtland Las Visualizaciones De Campaña ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Jamtland Las Visualizaciones De Campaña sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Jamtland Las Visualizaciones De Campaña crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li