Wonderland Fruit Ilustración para packaging by Chia-Liang Lin

Wonderland Fruit Ilustración para packaging by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2023

Wonderland Fruit Ilustración para packaging

by Chia-Liang Lin

Client: Huzhou University

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustración para packaging

Wonderland Fruit es una serie de ilustraciones de packaging creadas para productos de fruta. Las ilustraciones emplean elementos del arte tradicional chino, como pabellones, grullas y nubes auspiciosas, para evocar una atmósfera de país de las maravillas. La gama cromática sigue el color de cada fruta, de modo que la ilustración y el producto coinciden en efecto visual y estilo. Se utilizan colores suaves para unir los estilos visuales tradicional y contemporáneo. La serie se produjo con Adobe Photoshop e Illustrator, y cada lámina mide 297 por 420 milímetros.

The Recognition

About the A' Design Award de Bronce

Wonderland Fruit Ilustración para packaging ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Wonderland Fruit Ilustración para packaging sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Wonderland Fruit Ilustración para packaging satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU