KK-Park Sistema de señalización by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
PlataGráfico· 2023
KK-Park Sistema de señalización
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
A' Design Award de Plata Winner in Gráfico Category
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The Design
About KK-Park Sistema de señalización
KK-Park es un sistema de señalización para un bloque cultural y de ocio en Yancheng, China. El emplazamiento, antiguamente un parque de juegos, fue renovado como un espacio para el intercambio cultural entre China y Corea del Sur. El diseño reinterpreta elementos coreanos, entre ellos las cintas del traje tradicional coreano, la paleta cromática tradicional conocida como Obangsaek y los trazos de los caracteres coreanos. Las señales siguen el recorrido en forma de cinta del emplazamiento. Cerca de cada entrada se alzan señales de orientación de gran altura para guiar a los visitantes. Los paneles están fabricados en acero inoxidable curvado, prefabricados e instalados in situ.
The Recognition
About the A' Design Award de Plata
KK-Park Sistema de señalización ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que KK-Park Sistema de señalización sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. KK-Park Sistema de señalización es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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