Gamma Banca privada by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Diseño de Lujo Competition Category.

BronceLujo· 2023

Gamma Banca privada

by Victor Weiss

Client: Victor Weiss

A' Design Award de Bronce Winner in Lujo Category

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Verified Award Winner
Verify Award Status for #147498

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The Design

About Gamma Banca privada

Gamma es una banca privada concebida como un club de acceso exclusivo por invitación para la gestión de patrimonios. La membresía se otorga mediante una metodología detallada y una evaluación de activos. El diseño respeta los puntos de contacto clásicos de una banca antigua y suma instalaciones modernas. El trabajo comprende el naming, la estrategia de marca, la identidad visual, el desarrollo de producto, la arquitectura y el diseño gráfico. Cada nuevo miembro recibe un paquete distintivo con una moneda de oro que abre el Gamma Club, una caja de puros y una pluma de rodio. El objetivo es preservar la interacción humana en una sociedad digital.

The Recognition

About the A' Design Award de Bronce

Gamma Banca privada ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Gamma Banca privada sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Gamma Banca privada satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release