Mouled Bonbon Empaque Estacional by Kamal Rizk - Bold Branding

Mouled Bonbon Empaque Estacional by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2023

Mouled Bonbon Empaque Estacional

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #147557

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Colors

The Design

About Mouled Bonbon Empaque Estacional

Este es un diseño de empaque para dulces de nueces en formato bombón, elaborados exclusivamente para la ocasión del Mouled. El concepto de diseño se basa en la forma de un bombón envuelto adaptado a la longitud del tubo. El diseñador redujo el festival folclórico tradicional del Mouled a elementos icónicos minimalistas utilizando líneas geométricas claras. Creó la Muñeca, el Caballero, el Caballo, el Mal de Ojo y la Paloma con bloques de colores vivos. Usando el mismo estilo geométrico, creó la tipografía audaz Mouled Bonbon, unificando el concepto. Este Mouled Bonbon es una interpretación moderna de una celebración tradicional ancestral.

The Recognition

About the A' Design Award de Hierro

Mouled Bonbon Empaque Estacional ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Mouled Bonbon Empaque Estacional sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Mouled Bonbon Empaque Estacional es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022