The Dark Side of the Moon Carta De Amor de Maria-Luisa Uth

El diseño The Dark Side of the Moon Carta De Amor de Maria-Luisa Uth es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2023

The Dark Side of the Moon Carta De Amor

de Maria-Luisa Uth

Cliente: Fortuna Design Studio

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de The Dark Side of the Moon Carta De Amor

El lado oscuro de la luna es una carta de amor que cuenta una historia de amor tradicional china. Este proyecto celebra el buen diseño de impresión antiguo centrándose en la tipografía, las ilustraciones, el diseño gráfico y los materiales. El paquete de la carta se abre y se hace visible el lado oscuro de la luna. La carta se dobla como un bolso de bolsillo, un método de plegado originario de Japón que llegó a Europa en el siglo XVIII y se hizo popular como método de plegado de cartas de amor. El papel usado, que se puede plegar sin agrietarse y que es translúcido, permite que las dos caras de la carta se fundan cuando se mira a contraluz.

El Reconocimiento

Acerca del A' Design Award de Bronce

The Dark Side of the Moon Carta De Amor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The Dark Side of the Moon Carta De Amor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The Dark Side of the Moon Carta De Amor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensiones y Embalaje: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etiquetas: graphic design, illustration, print, type design, package design
Tecnología de Producción: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Desafío de Diseño: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Investigación: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiración: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Duración del Proyecto: started August in Hangzhou and finished November in Hangzhou
Flujo de Operación: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Créditos de Imagen: Qianli Ma, Maria-Luisa Uth